
Equity-Conscious Educator, Leader, & Scholar
Rachel Endo identifies as an equity-conscious eduator, leader, and scholar. Specifically, she is a distinguished Asian/American educator, leader, and scholar who supports educators, leaders, and organizations to make a positive impact at scale. Since July 2017, she has served as Founding Dean and a Professor in the School of Education at UW Tacoma.
Moreover, Endo periodically writes for the Seattle-based International Examiner Arts Section and other media organizations committed to racial justice.
Summary of Services
Endo provides high-impact 1:1 and team-based coaching for educators, executive leaders, and organizations. She has extensive experience supporting educators, leaders across industries, and organizations in achieving high-impact transformative growth.
Significantly, with a robust academic background and professional experiences in the areas of conflict resolution/transformation, crisis leadership/risk management, equity-conscious approaches to HR leadership, executive coaching, and urban education, Endo is dedicated to fostering environments where individuals, teams, institutions, and systems build capacity and confidence to innovate, thrive, and more.
Summary of Credentials
Education & Credentials
Indeed, Endo understands the power of higher education based on her own experiences as a first-generation college graduate and former TRiO student who graduated with high honors. Endo holds a PhD in Language and Literacy Education with a cognate in Comparative Ethnic Studies is from the University of Illinois at Urbana-Champaign, where she was a University of Illinois Pre-Doctoral Fellow, and received multiple awards for academic excellence and research innovation.
Summary of Degrees Earned
- PhD, Language & Literacy Education, University of Illinois at Urbana-Champaign
- MA, Education, University of Nebraska at Omaha
- MPA, Public Management University of Nebraska at Omaha
Summary of Credentials
- Executive Coaching Certificate, Emory University (CCE & ICF accredited)
- Certificate in Conflict Resolution, Cornell University
- Executive Leadership Certificate in Race & Equity, University of Southern California
- Best Practices in Online Learning & Teaching Certificate, Hamline University
- Graduate Teacher Certificate,University of Illinois at Urbana-Champaign
- Graduate Certificate, Instructional Technology, University of Nebraska at Omaha
A Credentialed Equity-Conscious HR Practitioner
Endo holds multiple HR credentials from the Human Resources Certification Institute (NCCA & IAS accredited), including the Senior Professional in Human Resources (SPHR) credential, which demonstrates competency in 6 core areas of HR functional expertise, also known as the HR Body of Knowledge or BOK: (1) Business Management & Strategy, (2) Workforce Planning & Employment, (3) Human Resources Development, (4) Compensation & Benefits, (5) Employee & Labor Relations, and (6) Risk Management. Endo holds additional HRCI certificates in the areas of Data Analytics; Diversity & Inclusion in HR Management; and Ethics in HR Management.
Select Inter/National Awards
Endo has been widely recognized internationally for her commitment to equity and excellence in education. Recent awards include:
Dual Award Recipient of the 2025 Eileen Tosney Award for Career Service in Higher Education and the 2025 Dr. John and Dr. Christine Cavanaugh Award for Diversity, Equity, & Inclusion Leadership, American Association of University Administrators
Women Worth Watching in Leadership Award, Profiles in Diversity Journal International (2024)
Asian Leadership Award, Profiles in Diversity Journal International (2023)
Mary Ann Raywid Award for Outstanding Contributions to the Study of Education, Society of Professors of Education (2023)
American Educational Research Association’s SIG 94 (Research on the Education of Asian Pacific Americans) Distinguished Researcher Award (2023)
Bilingual Research Journal Senior Scholar Award for Dedication to Bilingual Education Research and Early-Career Mentoring (2021)
Excellence in Mentorship Award, Division G Social Contexts of Education, American Educational Research Association (2019)
Arthur R. King, Jr. Award for Curriculum Innovation and Promoting Equity in Education, Pacific Consortium Circle (2018)
Distinguished Alumni Award, College of Education, University of Illinois at Urbana-Champaign (2018)
Carl A. Grant Excellence in Research Award, National Association for Multicultural Education (2017)
Inaugural Don T. Nakanishi Excellence in Mentorship Award, American Educational Research Association’s Research on the Education of Asian and Pacific Americans (2017)
Research/Scholarly Expertise
Endo’s primary scholarly interests are in Asian/American education, educational policy, language/literacy education, and urban education. She is the author of multiple publications, including The Incarceration of Japanese Americans in the 1940s: Literature for the High School Classroom (2018, Urbana, IL- The National Council of Teachers of English- winner of a Skipping Stones 2020 Award for Excellent Teaching Resource), which is widely used among educators at various levels to address urgent issues with their students around the state of civil liberties, democracy, and race relations in the United States in challenging sociopolitical times.
Begin Your Growth Journey
Finally, take the next step in your individual professional and/or organization’s development with Rachel Endo. Discover how tailored coaching and expert consulting services will serve you and your organization to have a transformative impact at scale.

Rachel Endo, PhD/SPHR
Copyright: 2005 (all rights reserved)
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